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Join the Roc Gold mailing list below! We'll keep you updated on our current promotions, precious metal trends, new products and all sorts of fun stuff (without bombarding your inbox of course).

PLUS! For a limited time, you'll be entered to win a FREE PAIR OF DIAMOND STUDS! No purchase necessary, just join our mailing list!

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How it Works

You see the slogans of 'cash for gold', 'we buy gold', 'we buy diamonds' & 'cash for diamonds'. Maybe they even replace for with the number 4. Edgy. Rochester Gold & Jewelry Exchange prides itself on not being an online pawn shop. We are a jewelry broker who is committed to customer service and paying you top dollar for your unwanted diamonds and precious metals.

Get Paid in Three Steps

Gather Old Jewelry

Step 1: Get it Together

Gather together all the diamonds, gold, platinum, or silver items you want to sell. Items include rings, necklaces, chains, pendants, broach, scrap gold, dental gold, gold castings, gold or silver coins, service pins, and even items missing stones. See What We Buy for a complete list.

Gold Appraisal

Step 2: Stop and See Us

Bring your items to one of our three locations for a free no-obligation verbal appraisal – no appointment is necessary.

Gold Selling Profit

Step 3: Profit!

Receive your payment on the spot! You can select from cash, postal money order or check.

Deal with Professional Jewelry Brokers

Rochester Gold & Jewelry Exchange specializes in buying diamonds and precious metals including Gold, Silver and Platinum. We offer the best value and quality of loose diamonds and diamond stud earrings. We offer the most competitive prices for your gold, silver and platinum reflecting today's market value.